You see, I never thought of McDonald’s as being divisive …
… and if they aren’t divisive, they don’t need to set up a special web site for just their black customers, do they? We white folk don’t get a special McDonald’s site devoted solely to us, so why did McDonald’s find it necessary to create one just for blacks? There’s no exclusion of anyone on the main site, so I’m really confused by 365Black.
According to the site information:
At McDonald’s®, we believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That’s the idea behind 365Black.com. It’s a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald’s. Plus, you can also have a chance to win exciting once-in-a-lifetime opportunities. So make sure you visit often — you just might get inspired.
What bullshit. So … where’s a special site just for Hispanic customers? What about Asian customers? What about gay customers? If McDonald’s isn’t for everyone, then fix it so it is. There’s no need for a special site for any group of people. 365Black is, in and of itself, divisive in its implications.
January 16th, 2010 at 08:56
Well, here’s the Asian site: http://www.myinspirasian.com/
January 16th, 2010 at 11:26
Oh but look, on the black site they believe heritage should be celebrated 365 days of the year. While on the Asian site, they’re celebrating Asian heritage for a whole month. How magnaminous. Sorry, I’m still not impressed. 365Black is divisive.
January 16th, 2010 at 13:03
You’re right, Kate, it is divisive. If the main McDonald’s site is not inclusive to all, then they need to fix that site, not go around creating sites to make us “different” or somehow more deserving of praise or recognition than others. Personally, I am insulted.
January 17th, 2010 at 16:27
You give them too much credit for actually having any kind of real “diversity” motivation for this. I’m pretty confident that this is nothing more than the McMarketing department proportionally targeting demographic segments, in an attempt to increase market shares in those demographics based on both sales and population statistics nationwide.
It’s just using the PC talk as a feel-good tonic to hoodwink these market segments into believing that the McDonald’s Corporation actually gives a McShit about them. And if you don’t think they’re McEvil, maybe you’ll buy their crap.
Frankly, nobody should eat their alleged “food” more than once a month (if even that) anyway. The flavor is somewhere between greasy and awful, and everything has sugar in it — even the fucking *salads* for Pete’s sake! McDonald’s is one piece of Americana that I would frankly never miss if it ceased to exist tomorrow. Blech.