Apparently it takes more than 33 years …
An Indiana restaurant, Hacienda, thought they’d hit on a clever marketing scheme. On billboards showing an alcoholic beverage (with the words “to die for” written beside it), they proclaimed themselves “like a cult with better Kool-Aid.”
That earned the eatery quite a bit of negative publicity. Complainants were not amused by the implied references to the Jonestown cult massacre back in 1978.
The offending billboards have been removed now.